Our objectives were to:
• create an in-store campaign in line with the key message of the new TVC
• stimulate consumer engagement and sales
• secure shelf space and create standout

Tasked with the above-mentioned objectives, we set out to create a campaign that blew the client away and created standout in the market. Hair loss is a very sensitive subject for those suffering from it, so we had to look at interesting touch points to communicate to the consumer market outside of the normal retail space.  This campaign was supported through TVC and radio.