Mousson is known for their bubble baths, but when they launched a lotion and cream that featured triple results, we were tasked to create the campaign to launch it to their audience.  The campaign focussed on the concept of ‘more-than’ and ran across TV, digital and in-store to educate shoppers and create standout for Mousson as a new entrant in the lotions and creams category.

For the gondola end unit, we included a digital screen that triggered product-specific video content when a shopper picked up a specific item.