We were invited to pitch for the L’Or launch to consumer activations after a successful road trip where we launched L’Or to the trade.

We proposed having ‘Gold Exchange’ pop-up cafes across South Africa at malls, office parks, farmers’ markets, airports and various events where people can pay for their coffee with social currency (Tweet/Facebook post/Instagram post). The screens would live-stream those messages while you’re standing there enjoying your coffee.

In terms of messaging we wanted to focus on the fact that L’Or is 100% recyclable and really drive that home with consumers since that forms part of their USP.