When Clere launched, they had basic formulations and fragrances that people loved, but as the market grew and the competitors up their game, Clere got left behind.  So they spent a lot of time reformulating and changing up their product branding, but people still perceived them as a basic product with inferior ingredients and quality, and thus Clere didn’t even form part of their consideration set.

We needed break that perception and to build awareness of a meaningful difference. And the research showed that when people try Clere, they love it!  Our challenge was to get people to try it for themselves without the bias.  But how do we do that…?  A blind test, of course!  So we formulated a campaign around blind testing and captured honest feedback.