Hair loss has a severe emotional impact on both men and women with women being more emotionally affected. Within the personal care space, hair loss is about as high-involvement a category as you can get.

So how do we convince sufferers that Vigro has CREDIBLE solutions?

We establish credibility by leaning into the results of the clinical studies, the benefits and key reason-to-believe and strengthening that with real testimonials and reviews.

So we put out a call for real people who had real success with ViGRO, and got them to tell us their story. We captured it in a simplistic studio set-up, and put out a total of 8 videos across multiple digital channels.  These stories were strengthened by the clinical study claims, and together this made for a powerful campaign.