Some brands have great stories to tell… And although new brands are not usually associated with heritage, Clark & Sons can ride on the back of the legacy that has already been created by Ken Clark and his sons.

It’s the inspiring story of a humble farmer from the Eastern Cape whose enterprising genius drove him and his family to venture – and succeed – where others often fear to tread: claiming a profitable share of a mostly monopolised market.

The brand, Clark & Sons, can be seen as a celebration of the pioneering spirit embodied by the family. Clark & Sons can be distinguished in the market by means of its modern legacy story and pioneering spirit.

We tapped into their rich heritage story and showecased their pioneering spirit at a big launch event where the mixers took centre stage.  The campaign aimed to take hold of the aspirational hearts of our target audience and to distinguish them from everyone else.